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BluEnt Launches Big Data Analytics Solutions for Small and Medium-sized Firms

Analyzing big amount of business data that is collected from websites, social networks, business applications or deep inside machine logs gives businesses a brilliant opportunity to understand their business insights and customers' buying patterns. Till date it is commonly believed that Big Data is for big businesses with even bigger budgets. Large consulting firms have published significant number of articles and research papers focusing more on how big enterprises with large datacenters and extensive resources can leverage the power of big data to their advantage.

To break this myth, BluEnt launches an Analytics and Insight division focused on helping small and medium-sized firms to leverage the massive power of Big Data to make wise, data-driven decisions to grow their businesses.

The Analytics and Insight department at BluEnt is focused on helping medium-sized companies with small IT budgets explore similar opportunities with their terabyte or gigabyte of data that big organizations do with their petabytes. BluEnt enables the small firms to take full advantage of big data analytics without having to bear a long and specialized process that proves to be a barrier to entry in the field of big data, especially for small enterprises.

Using certain types of business applications, BluEnt is helping small retailers and technology outsourcing and software-consulting companies gather, analyze and transform volumes of data into actionable insights to improve business decisions, even on a small budget.

We have a large team of programmers, social media marketing professionals and data analysts who are expert in managing analytics and marketing software for SMEs and large enterprises. With more than two decades of experience in software and technology industry, we have established a unique approach to Big Data management solutions even on a small budget.

To do so, we first list a set of priorities depending on the client's needs. We clearly define the analytics goals and work on a program to realize these goals. Instead of collecting all sorts of random data, we focus on what really matters to our client. For example, visit to a corporate website probably deserves a different attention than downloading a white paper. Instead of building on the biggest data set, we aim to build a small one that gives answers to our client's biggest question - 'What does Big Data have to do with me?' Once the ideal data set is established, we define our client's analytics needs i.e. how they would analyze the data to gain valuable insights. After the insights have been obtained, we work on an easily comprehendible way (infographics or self-service dashboards etc.) to communicate these actionable insights to the decision makers.

About BluEnt
BluEnt provides programmers and IT consultants to develop & maintain: mobile apps, web portals, custom business software, ecommerce and online tools for enterprises. To know more about our services, visit www.bluent.ca

More Stories By Ava Smith

Ava Smith is a social media strategist at BluEnt. She spends a lot of time keeping up with industry trends for the benefit of our customers. She has successfully consulted number of social media campaigns for top enterprises and Fortune companies in New York, Dallas and Toronto. She can be reached at ava.smith@bluent.com.